Contract award notice
BTA2177 - Analytics 360 with GA4 Properties
British Tourist Authority t/a VisitBritain/VisitEngland named Merkle as the supplier in an award dated 18 February 2026.
What the notice records
- Buyer
- British Tourist Authority t/a VisitBritain/VisitEngland
- Supplier
- Merkle
- Awarded value
- £116,100 (the notice’s own figure, in GBP)
- Award date
- 18 February 2026
- Notice published
- 27 August 2026
- Category (CPV)
- Data analysis services (72316000)
- Description
- Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14
- Source
- Contracts Finder — official notice